The management of Dangote Cement Plc, at the weekend doled out N2.4 billion to its distributors across the country, as their sales bonus for 2017.
The management also promised that N5billion has been reserve to assist the distributors in increasing their sales in their different locality for the year 2017.
The excited distributors from all states of the federation including Abuja, received various sums ranging from N182.9 million to N30 million as the Chairman of Dangote Cement Plc, Aliko Dangote, who handed them the cheques, promised that the company would do everything possible to ensure that the brand retains its leadership position in the industry.
The distributors’ award ceremony was in recognition of the cement distributors’ long standing commitment, devotion, loyalty and valuable contribution to the distribution and sale of Dangote Cement in 2017.
Welcoming the distributors and other customers of the company to the award ceremony, Honorary Adviser to Aliko Dangote, Engineer Joe Makoju said the company would forever be thankful to the distributors and all its customers for their loyalty and for making the public see the uniqueness of the Dangote cement brand.
Makoju also said the distributors must have seen that they have not made a mistake for deciding to do business with the company. He promised that the cement company would continue to show appreciation to them and urged them to strive to sell more Dangote cement this year, with a promise that they would also be rewarded more saying; one good turn deserves another.
While also lauding the efforts of the customers and distributors for ensuring that Dangote Cement remains the most sought-for cement in the country, Aliko Dangote revealed that Dangote Cement is the undisputed leader in the Nigerian cement market because of the loyalty of distributors and customers despite the increasingly intense competition in the industry.
He said: “Our success story would not have been possible without you, our distributors, who work tirelessly to ensure that the product gets to our customers in every nooks and crannies of the country. We can never thank you enough! You have been an integral and vital part of our business over the years.”
He further said: “We are here to explore ways of further cementing our existing cordial relationship in order to create more value for all stakeholders. In fact, our ultimate desire is to create a win-win situation for our stakeholders at all levels down the value chain. This is in line with the triple bottom line principle: people, planet and profits, which we have embraced here at the Dangote Group.”
According to him, any organisation that aspires to be ahead of the competition these days, must explore ways of not only knowing the expectations of its customers, but also how to exceed them.
Dangote further revealed that the company has further set aside the sum of N5 billion to support the cement marketing activities and making sales easier for its distributors.
He said, “We will continue to create the right environment for our distributors to sell more in 2017. We will double our effort to serve our customers better with massive trade support for the distributors and other innovations that will ensure we maintain our leadership position in the industry.”
In his vote of thanks, Mr. Oare Ojeikere, Chief Marketing officer of the company also thanked the customers and promise that this year 2017 will surely be a better year for both the company and all its stakeholders.